Company Profile
We understand your business first.
Then we find the right contacts.
Every search starts from a simple question: what does your company sell, to whom, and why do they buy? The Company Profile is the structured answer to that question - built conversationally, used by every feature.
What it is, in one sentence.
The Company Profile is the memory where your business lives, structured across 14 axes so that every search, every outreach and every qualification starts from who you really are - not from a generic prompt.
Think of it as the onboarding you'd give to a new salesperson on their first day - except this one remembers everything, updates itself in real time, and works 24/7.
You don't fill a form. You have a conversation.
The assistant asks, you answer, we structure. Start with 30 minutes and refine over time.
Expandigo
Got it. I'm drafting three axes of your profile.
Identity - HR software vendor - markets: IT + DACH.
Offering - mid-market platform (200-800 employees) - I'll ask about pricing tiers next.
ICP #1 draft - 'Mid-market IT/DACH, 200-800 employees, HR or People Ops lead'. Want to confirm or refine?
3 of 14 axes drafted - 27 questions remaining to reach 'high quality' completeness
The 14 axes that describe your business.
Each axis is a different lens. Together they form a picture precise enough to guide every decision - from "who should I contact" to "what should I write them".
01
Identity
Chi sei, ragione sociale, settore, sedi. La base da cui parte tutto.
02
Positioning
Come ti raccontavi al tuo primo cliente. Cosa ti rende diverso.
03
Offering
Cosa vendi esattamente. Prodotti, servizi, pricing, roadmap.
04
ICP - Cliente ideale
Chi estrae il massimo valore da te. Dimensione, settore, segnali.
05
Anti-ICP
Chi NON è cliente tuo. Per risparmiare ore di prospecting sbagliato.
06
Buyer Personas
I ruoli che decidono nel cliente. CFO, CMO, Head of Ops - chi è il tuo interlocutore.
07
Pain points & Triggers
Cosa fa male al cliente. Cosa succede in azienda che apre la finestra d'acquisto.
08
Messaging
Le parole giuste. Il tuo tone of voice. Cosa dire, cosa non dire.
09
Competitive
Chi compete con te. Come ti posizioni contro loro.
10
Commercial playbook
Il tuo ciclo di vendita. Dai primi contatti alla firma.
11
Evidence & Assets
Case study, numeri veri, referenze. Il materiale che convince.
12
Scoring rules
Come riconosci un buon lead da uno così così. Pesi e priorità.
13
Goals & Objectives
Cosa vuoi ottenere nei prossimi 12 mesi. Mercati, volumi, deal size.
14
Knowledge links
I documenti della tua azienda - handbook, battlecard, one-pager.
Why it changes how you sell.
01
Searches that make sense.
"Find 50 CFOs in Italian SaaS" stops returning 500 random contacts. Your ICP and Anti-ICP filter the noise automatically. You receive a shortlist, not a spreadsheet.
02
Messages written in your voice.
Every opener, every subject line, every follow-up knows your messaging axis, your case studies, your anti-competitor angle. No more generic templates.
03
New hires up in a week.
Onboarding a new SDR used to take a month. Your Company Profile is the living handbook they need. They read it once, they query it forever.
Quality over quantity. Measured.
Every axis tracks a completeness score you can't fake. "We serve companies of any size" doesn't count. "Mid-market, 200-800 employees, typically with a VP of People" counts. The assistant tells you, axis by axis, where the profile is thin and asks the questions to fill the gaps.
Completeness - example
Suggestion: upload 2 case studies to raise Evidence & Assets from 18% to 60%.
Questions before you start.
Quanto tempo serve per costruirlo?
Devo scrivere un documento lungo?
Posso averne più di uno?
Cosa cambia nella mia giornata?
I miei dati dove vivono?
Build your Company Profile in 30 minutes.
The conversation is free. The rest of Expandigo becomes useful the moment it's done.